Merry Vetmas 2026 Application

1

Step 1 of 5

Business and eligibility

Business display name *

Enter your business name as it should appear.

First name *

Enter your first name.

Last name *

Enter your last name.

Email *

Enter a valid email address, for example [email protected].

Phone *

Enter a phone number we can reach you at.

Best contact for creative approvals (if different)

Final website / shop URL *

Enter the web address where shoppers buy from you.

Approved social handles (optional)

State *

Choose the state your business is based in.

Is the business veteran-owned? *

Yes No Unsure

Choose Yes, No or Unsure.

Anything to add about the business's veteran ownership? (optional)

A short note is enough. Please don't send military IDs or discharge papers.

Is this business co-owned or co-founded with your spouse? *

Yes No

Choose Yes or No.

Please confirm you sell products shoppers can buy as gifts.

Veteran owner name, branch and founder bio for publication *

The branch can be left off the public copy on request. Just tell us here.

Tell us the veteran owner's name, branch and a short founder bio.

What made you start this business? *

One or two sentences in your own words that we can quote in your spotlight.

Share one or two sentences on why you started.

How should the business name be capitalized or styled? (optional)

How did you hear about Merry Vetmas? (optional)

2

Step 2 of 5

Products and holiday purchasing

Primary gift category *

Choose the category that fits best.

Up to 3 featured product names *

Add at least one featured product.

1 to 3 product links *

The direct page where shoppers can buy each product. One per line.

Add at least one product link.

For each product: current price and a 1 to 2 sentence description *

Add the price and a short description for each product.

Price range of your featured products *

Choose the range that fits most of your featured products.

Is your online store ready to take orders from shoppers across the US? *

Yes No Partially

Choose Yes, No or Partially.

Where do you ship? *

Choose where you can send orders.

Holiday shipping order cutoff, shipping restrictions and stock limitations *

"Not yet known" is fine.

Add your holiday cutoff and any limits, or write "not yet known".

Contact for order or shipping questions (if different)

Any products that should not be promoted? (optional)

3

Step 3 of 5

Your Merry Vetmas discount

Every participating business offers shoppers an exclusive Merry Vetmas discount of at least 15%. A bigger discount is welcome when it works for your business.

Discount code *

Add the code shoppers will enter at checkout.

Percent off *

The discount needs to be at least 15%.

Which products does it cover? *

Tell us which products the code works on.

Exclusions (optional)

Any other promotions (optional)

Exact terms, effective dates and exclusions.

Please confirm the code runs November 27 through December 31.

Please test your code at checkout, then tick this box.

4

Step 4 of 5

Creative assets

Business logo * Upload your logoTransparent PNG or SVG preferred

Add your logo, or tick the box below to send it another way.

1 to 3 clear product photos * Add product photosTwo or three is ideal. Phone photos are fine.

Add at least one product photo, or tick the box below to send them another way.

Founder portrait (optional) Upload a founder portraitUsed on your spotlight. A clear, well-lit photo works best.

Approved short business description (50 to 75 words) *

0 words

Add a short description of your business.

Preferred image credit or photography attribution (optional)

Accessibility-friendly product description or alt-text notes (optional)

5

Step 5 of 5

Campaign and permissions

Please confirm you will take part in the social campaign.

Would you be interested in joining a Merry Vetmas giveaway? (optional)

Giveaways are optional and need a separate agreement first. No donation is required.

Yes Maybe No

Please confirm each of these *

Please tick all five boxes to continue.

Preferred method for final listing approval *

Email Other

Choose how you'd like to approve your listing.

Anything else the campaign team should know? (optional)

Optional: about your business

These answers are private, optional and have no effect on your Merry Vetmas application.

Annual revenue (optional)

How long have you been in business? (optional)

Who handles your marketing today? (optional)

Which of these are marketing priorities for you right now? (optional)

Your biggest marketing challenge right now (optional)

Would you welcome a separate conversation with Building With The Browers about marketing or business development? (optional)

Yes No

Your details and files are used only to prepare your Merry Vetmas listing.

Business and eligibility

Products and holiday purchasing

Your Merry Vetmas discount

Creative assets

Campaign and permissions

Thank you!